Emma "everything is going down" Hill Rant Thread #2

[Squishypotato]

With many thanks to Iris1969 for the title!
Let's continue here ladies (and gents, if there are any)

[faceface]

Just started watching her new vlog. I notice I am very much over the extremely unflattering face pulling and sing-songy voice because I cringe very badly every time she does that .

[meowvelous]

Just started watching her new vlog. I notice I am very much over the extremely unflattering face pulling and sing-songy voice because I cringe very badly every time she does that .

Geez yeah, she was way over the top in the new vlog. So cringey, I had to fast forward and look away when she strains her neck muscles, eugh.

[Squishypotato]

Some of these videos are really just infomercials aren't they...i get QVC/Home Shopping channel vibes!

[gossipy locks]

I'm going to follow this new thread so I don't miss a minute of Emma's scarecrow-y cringefests! Can't say I'll watch any of her videos (unless I read about them here first) but I also can't wait to see what other embarrassing projects Gleam sign her up to do

[Squishypotato]

Just watched her "second hand vintage haul"...came across as more of a bargain hunt haul rather than being sustainable in any way, as she bought: 3 leather coats, 1 oversized grey checked blazer, 1 oversized ochre/Brown blazer, m&s cashmere and the same acne scarf she already has in another colour. Also, vintage Levis.
Yes Emma, everyone is on "a journey" to sustainable living. You on the other hand, are on a journey to Hoarders Anonymous...please, let's stop pretending!

[Guest]

Just watched her "second hand vintage haul"...came across as more of a bargain hunt haul rather than being sustainable in any way, as she bought: 3 leather coats, 1 oversized grey checked blazer, 1 oversized ochre/Brown blazer, m&s cashmere and the same acne scarf she already has in another colour. Also, vintage Levis.
Yes Emma, everyone is on "a journey" to sustainable living. You on the other hand, are on a journey to Hoarders Anonymous...please, let's stop pretending!

Came to post the exact same thing! What has happened to her? Does she not understand the concept of sustainability or is she just using the buzzword to differentiate herself from other channels?

As you rightly said, she already owns identical versions and slight variations of those blazers, coats, scarves, sweaters and jeans. Her being sustainable would entail her using the abundance of items she already owns, not purchasing even more of the same. It's mind-boggling.
She did the same thing when she vlogged her handbag collection: started off saying she's buying vintage to be sustainable, then went on to say she wants to purchase (new) multiples of the same bags she already owns but in varying colours. Needless over-consumption is what has lead to our current situation, why are you continuing this behaviour?

Does she actually think all this is sustainable living?
Does she not account for the fact that, aside from her already bursting wardrobes, this stuff is being shipped to her, often from abroad, mind you, (the video when she had clothes ordered from Aus is an example; but it's okay because they use sustainable fabrics), and that the environmental impact of these parcels being shipped is exponentially worse than the token gesture of buying (things you already have plenty of) pre-owned?

I think she's just using the sustainability angle to try to evolve her brand but it's failing miserably in the way she's practicing it.

[faceface]

I am aghast at this haul: so many things she already has. Plus TWO black leather coats AND a burgundy one...that is obviously too small for her!

[Squishypotato]

The comments section is filled with congratulatory messages lauding her second hand shopping success...the point is clearly missed!
I can't remember where I read this comment, but she recently said that she's going to donate less to charity shops (as they end up in landfill), but instead sell things on to fund new (vintage of course) purchases. I had a good chuckle at that one!

[Squishypotato]

Couldn't find that comment ^ but in my search found this gem :

[meowmeowbeans]

That haul video is ridiculous. She crows about her bargains as if she invented secondhand shopping, except her finds are ugly, ill-fitting men's blazers, a lame shirt from a lame band, and THREE leather coats from the Matrix. Also, for someone who claims to do her research before buying vintage handbags, you'd expect that she'd notice how NOT vintage the label on those Levi's jeans were, as well as there being no way that Acne scarf is authentic for that price. There are so many fake Acne scarves floating around (I even bought one by accident on the TheRealReal), I would never trust any secondhand sellers. This #secondhandbutgrand nonsense looks like a desperate attempt to get on the sustainability bandwagon.

At least it seems like she might have ditched the scarecrow crimping nonsense for now. Her hair looks a lot better.

[sellbydate]

I honestly think Emma is simply addicted to shopping.

I first got this impression when I went back on her blog to her early days (with lots of trashy outfits and her longer hair), when she was basically just buying tons of cheap shit and shooting different outfits in her back yard. These pics were really revealing to me - for one thing, I don't think she ever had any inkling of what actual personal style or fashion is, and I don't think she ever hit on it later, either. She just bought whatever was in the stores and available to her and combined it in whatever way she thought was current. (Sidenote: I think these outfits, even accounting for early 2000s tastes, are truly horrendous and made me doubt that Emma has actually any sense of putting outfits together whatsoever). I think she got lucky later on as she hit on the minimalism trend, which she has been boringly replicating ever since. I don't think she ever really looks bad, but that's because she hit on a formula that basically ensures that she at least looks "acceptable" - but it also confirms to me that she doesn't herself have any idea what looks good. She's just not a creative person.
All of that being said, what these old pics on her blog conveyed to me, was that she's a shopping addict who was hauling cheap fast fashion back then, basically without rhyme or reason. Her blog in a way gave her an outlet (or excuse if you will) for her behaviour. It's no coincidence that her channel got big through these ridiculous monthly Zara hauls. To me her channel is just a thin excuse for her addictive behaviour.
But then the culture shifted somewhat and I guess it became apparent to her that she couldn't do these fast fashion hauls anymore without getting criticized. Thus this shift into "sustainability", which to me is just a possibility for her to continue her shopping addiction.
She can just continue buying insane amounts of stuff, all under the guise of a more ethical consumption (that she isn't really capable of, if I am correct). Anyway, that's my ted talk on Emma - I honestly think she has a problem (and what a sad existence, too - all she does is shop!)

[drasticactions]

She really does have a shopping problem, and I understand it to a degree, I love shopping too. But she has so much of the same thing. And I think that's what makes her hard to watch, those of us who know we deal with our feeling by buying things, and are trying to do better find her level of consumption un relatable. I almost feel bad at how happy she was with all of her stuff. It is like she has no clue that her shopping is problematic, and I get that with her job this is easy content but having this as a job doesn't excuse it.

[Chuchi]

She really does have a shopping problem, and I understand it to a degree, I love shopping too. But she has so much of the same thing. And I think that's what makes her hard to watch, those of us who know we deal with our feeling by buying things, and are trying to do better find her level of consumption un relatable. I almost feel bad at how happy she was with all of her stuff. It is like she has no clue that her shopping is problematic, and I get that with her job this is easy content but having this as a job doesn't excuse it.

Honestly all she ever does is shopping. When she was faced with all the criticism about not being really environmentally friendly, she went straight to thinking "what can I buy that people won't be mad at me?". The concept of just not buying clothes for a while (she could easily stop buying things for years and still have new clothes to wear) never crossed her mind.

[drasticactions]

She really does have a shopping problem, and I understand it to a degree, I love shopping too. But she has so much of the same thing. And I think that's what makes her hard to watch, those of us who know we deal with our feeling by buying things, and are trying to do better find her level of consumption un relatable. I almost feel bad at how happy she was with all of her stuff. It is like she has no clue that her shopping is problematic, and I get that with her job this is easy content but having this as a job doesn't excuse it.

Honestly all she ever does is shopping. When she was faced with all the criticism about not being really environmentally friendly, she went straight to thinking "what can I buy that people won't be mad at me?". The concept of just not buying clothes for a while (she could easily stop buying things for years and still have new clothes to wear) never crossed her mind.

True she went straight to cruelty free beauty and then second hand.

[Squishypotato]

I don't get why people don't see this though...

Another YouTuber (Use Less,who is at least generally more true to her msg) recently had a few comments pointing out she seems to have 3 similar denim skirts..and she really does have a capsule wardrobe, the total contents of which would be approximately equivalent to 1 average Emma Haul (or "brand focused video" as we are now calling them). My point is, if even the more sustainable influenzas get called out for greenwashing, then why don't more people call out Emma!!

[melindagomez]

Just doing a haul in and of itself is NOT SUSTAINABLE. It's promoting gross commercialism. It doesn't matter if it's second hand or not. Buying 10-15 plus items of clothing in one month in and of itself is not sustainable. That doesn't get into the fact these are all the same items she already owns many many many of. Oh and to reward herself for being so good she only bought one pair of extremely expensive designer shoes. Puke.

Emma gets all of her self worth from buying things, especially designer. Her voice gets giddy when she mentions expensive brands like Yves St. Laurent or Burberry. She has enough clothes, shoes and bags to last her a lifetime. She should try not buying anything new for a year before she's even allowed to say the words sustainable or ethical let alone try to ever represent herself in that way in the slightest.

[meowmeowbeans]

Emma doesn't realize that style has nothing to do with shopping. She has no point of view apart from what brands/Instagram/Pinterest tell her, no social life to speak of, no apparent interest in art, music, books, or culture of any kind, and no imagination. No wonder her content feels so stagnant. Despite all the resources and opportunities her job affords her, she would rather go to Disneyland or stay holed up at a resort than go outside her comfort zone. She brags about not going to fashion shows as if she's a champion of the everywoman, while at the same time spending thousands of pounds on clothes and handbags each month and STILL looking like a boring-ass Chico's catalog.

The reason I started watching her channel was not necessarily because I thought she had great taste, but because she seemed professional, had an actual personality, and seemed to be having fun. Not so much anymore. I wish she could find an outlet for self-growth that isn't based on consumerism or her appearance. It seemed like running the London Marathon was that outlet, but we all saw how that turned out.

[Squishypotato]

It must be coming up to the Canada trip they were planning.. I wonder if she'll take the opportunity to produce some travel related content (that doesn't involve ads or affiliate links)..... Oh who am I kidding, I'm sure there'll just be more pretend sustainable videos coming at us!

[sellbydate]

Emma gets all of her self worth from buying things, especially designer. Her voice gets giddy when she mentions expensive brands like Yves St. Laurent or Burberry. She has enough clothes, shoes and bags to last her a lifetime. She should try not buying anything new for a year before she's even allowed to say the words sustainable or ethical let alone try to ever represent herself in that way in the slightest.

Exactly. And she's not a savvy shopper either - for all the time she spends doing it, you'd think she'd be better at it. Case in point: her handbag collection video. I'd say 80% of her bags she either doesn't like anymore, never liked, doesn't use for some reason or other, or has a useless back-up of. First she buys a chloe bag that is an impractical colour (so she never researched it?), then she buys the same bag in another colour, but this bag she also doesn't use. Ok...
It just seems pathological to me, there's no logic to it. Why isn't she able to understand which bags she actually uses? Oh yeah, because she just buys stuff to buy it, no other reason for it.
And don't get me started on the fact that Simon apparently bought her a new designer bag every few months during the beginning of their marriage. I find that deeply weird. Where does he have the money for that and how is that a sensible use for it? It boggles the mind.