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I'm guessing the reason Marissa is attempting Vlogmas this year is because she realized that she is rapidly losing followers on Instagram which then limits her ability to attract sponsors and make money. (Or she made the decision on a whim without thinking it over at all.)
When she uploaded her "We Broke Up" and "I'm Pregnant" videos, she initially gained Instagram followers, unless she bought them, which I wouldn't put past her. However, now that she's run out of click-bait to upload, she's back to losing followers. Within a few days, she'll be back to the number of followers she was at before even mentioning vlogmas. At this point, I don't think there's anyway she can get back to consistently gaining followers, which means her ability to make any sort of money is slowly dwindling.
Let's see how long she keeps "consistently" uploading for. So far, she's uploaded every other day, which is surprisingly good for her. Let's see if she uploads today or starts to let it slip.
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