Lmaoooo, Stranger Things has been popular since it debuted three years ago, Amanda. Just because they weren't doing as many tie-in's with brands and other merchandise doesn't mean it was some cult TV show that you and only a few others watched. Just because you made a look book with thirfted items instead of licensed merch doesn't mean you're special or the show is now ruined. Fuck, I couldn't even finish season one of the show bc it was so boring and the references to 80's media felt so forced. I'd make the claim that when Stranger Things first debuted on Netflix was when it was at it's most in your face and obnoxious because
everybody kept talking about it.
The only thing I ever felt the show did right was strike out on brand deals, because without it, New Coke or vintage packaging wouldn't have made a comeback.