Sorry to double post but:
Jean Godfrey-June, beauty director at Goop, has followed Phan’s career for years. To her, Phan is facing a dilemma many content creators have: Create popular products that reflect who they are as brands.
“I think being brilliant and wildly successful in that realm [of YouTube] doesn't guarantee being an overwhelming, right-out-of-the-gates success,” she says. "Em is a great line, but it hasn't yet had the impact on our culture that Michelle herself has had.”
This statement is pissing me off so bad. Hey, if your brand has to reflect who you are, then EM is the complete opposite of what she had to represent. Considering that her audience are youth groups, females who are still in school, rarely female adults (because yes, who wants to try absurd makeup looks and they grew up already to become invulnerable with her tricks and her "cutesy-ness").
But in this article, she keeps on INSISTING that she's a freaking brilliant and successful human being. Well, she's somewhat successful in making multi-million dollar companies (which are not completely run by her), and calling yourself brilliant despite repetitive content and plagiarizing people? Gurl, you must be out of your mind. Yes, Michelle is exposed to a lot of Youtube viewers, but the growth of her audience is gradually declining since she earned most of her viewers during her "humble" days. People started to see through her lies and lack of techniques hence the declining subscribers.
To think that she created EM for her subscribers are wonderful, but she got carried away. She should stop thinking herself as high and mighty, celebrity quality, and talented. Hence she made her products as a "luxury" product because she thinks that she's that high standard. You gotta pull out that stick in your ass, Michelle. If you wanna be successful, please do just that. Just be humble because that your subscribers are the ones who made you famous and where you are now. If you still think that you made all that happen because you are so awesome and *cough* brilliant, think again. Deconstruct myself, you said. Then do just that.
Michelle, I'm gonna say this one more time: YOU GOT LUCKY. She made makeup videos when no one has done it before. Kind of like PewDiePie you see. Be the first one to make something happen and voila, instant success. The thing is whether if the person wants to improve in what he/she does. Apparently in Michelle's case, her success and "brilliantness" get through her head so badly, that she can't see straight. She doesn't improve and doesn't want to make effort to improve herself in terms of makeup skills. She doesn't even bother to get her legit bachelor degree even though she has all the money now. Financial is not the issue now if all the story of her growing up poor is true. She can easily get any kind of education to aid in improving her skills as an artist and MUA, but the thing is she doesn't want to! Hey, she generates money vigorously now so why bother going to school, am I right? She can just pay people to do all the work for her. Business/marketing savvy my ass, thank your employees who do the work!
Sorry this went longer than I originally thought. I'm so pissed.
/rant