I think it's simpler than that:lordofmisrule wrote: ↑Tue Dec 17, 2019 4:18 pmI hated when Nic showed dupes but still used her more expensive options. If the bronzer you're showing is as good as Chanel, prove it and use it instead! I think they should just embrace being high end youtubers instead of always apologising for using expensive stuff and complaining about cheaper options being inferior! I am sure there is a niche for more luxe make up tutorials.
1. they get sent all sorts of free products, high end ones included
2. they use the latter on themselves, in order to generate envy (and because why the shit not, right?)
3. they mostly get sales' percentage from the cheaper options which are allegedly similar to aforementioned high end products
Magazines do the same trick: in them, one sees fashion week runway pictures linked to affordable alternatives for the masses to buy. Which is highly hypocritical and cynical at best. One for the money, two for the show!