Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by notsosilly10 » Sun Jan 27, 2019 4:30 pm

Why Victoria is commenting on lidl post when everyone knows they hate each other?

This is to show that Vic will kiss anyone's ass to secure her Loreal contract.

I can tell that if this "influenza" fever end it a lot of these girls will end up working as sale assistant at Zara or Topshop. As most of them don't have any skills to get a proper job.

There are only a few that has a career or have a degree outside yt or blogging.

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by gossipy locks » Sun Jan 27, 2019 5:12 pm

Lydia vlogging herself filling jars for her pantry is not the dumbest move - people are losing their minds over Marie Kondo's show on Netflix and organizing everything as a result. I'm sure Lydia will get decent views on the video if she has titled or tagged it correctly. But isn't she supposed to be a fashion and beauty blogger? Or is her YT channel now a companion for her IG home account? She needs to figure that out quickly because she built her current audience for one subject and now she's giving them another. I'm actually a little surprised she hasn't lost more subscribers as a result - this has been going on for a year now!

I will say that I think the new disclosure guidelines go too far but only because this is currently the only form of media having to deal with such strict regulations. If one form of media has to disclose this rigorously, they should all have to do it otherwise I begin to wonder who the ASA is working for. Every magazine editorial is created with behind the scenes deals with brands - so if a brand buys X amount in advertising, they are promised to be featured in an editorial. Why isn't that declared as an ad? Will the social media channels for these publications have to abide by these new rules when they feature parts of these editorials? Shouldn't magazine beauty editors have to disclose if they were sent on a press trip for the launch of a product they feature? I have never ever seen that kind of thing mentioned in any magazine I read regularly. Every single movie and tv show features product placement deals, which are only revealed in the end credits with a "thanks" or "promotional consideration by" - which is exactly the language that influencers are now being told they can't use. Plus not many people read all of the end credits so that should be changed too. Will tv and movie producers have to change how they label these things? It's dumb. So much around us is an ad, it doesn't help anyone to only label some of it and not all of it. Still, I'm sitting here racking my brain trying to remember things Lydia has recently said she picked up or acquired because it's going to be hella awkward when she now tries to slyly label it as gifted or sponsored when it wasn't previously disclosed.

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Hunevoque » Sun Jan 27, 2019 5:18 pm

Iris1969 wrote:
Sun Jan 27, 2019 4:19 pm
Is Ali illiterate or just still drunk? :D
No his brain cells are drying up because he is not being fed :rofl: Just look at that face , he is feeling dizzy from HUNGER. He isn’t allowed to eat the decorative pasta, poor soul😹

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by notsosilly10 » Sun Jan 27, 2019 5:28 pm

Hunevoque wrote:
Sun Jan 27, 2019 5:18 pm
Iris1969 wrote:
Sun Jan 27, 2019 4:19 pm
Is Ali illiterate or just still drunk? :D
No his brain cells are drying up because he is not being fed :rofl: Just look at that face , he is feeling dizzy from HUNGER. He isn’t allowed to eat the decorative pasta, poor soul😹
They earn so much money but all they seem to eat is pasta, salmon that she cooks on thermomix with hummus and food their parents cook for them.

We would think that someone who wants to brag about a Aston Martin would eat good food but not the case.

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Frenchgirl24 » Sun Jan 27, 2019 5:51 pm

GeorgeePorgee wrote:
Sun Jan 27, 2019 7:59 am
avabella wrote:So does she mean she’s had no previous relationship with Mango? Or ASOS??


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If ASOS filling your bank account via endless affiliate links isn't a relationship I don't know what is.ImageImageImageImage
I'm sure Chochette just "bought " the exact same outfit

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by SillySausage » Sun Jan 27, 2019 5:57 pm

This is the CMA guide for social media endorsements

https://www.gov.uk/government/publicati ... -followers

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Muff_Puff » Sun Jan 27, 2019 6:49 pm

Hass wrote:just out of curiosity - if you do not see the word ad, what is the process for reporting these people? Is there an email?
The only place I can find is on

https://www.asa.org.uk/make-a-complaint.html

In the drop down menu, it doesn't have an option specifically for a Youtube video or Instagram/Instagram story so I would select "Online: Within a company's own or other type of website"

It is best to take screenshots.
Definitely get a screenshot of the description details below the video or photo.


I think it's daft that so many have covered this story telling us about the new guidelines yet they don't tell us (as a consumer) how to report these Social Media Influencers nor provide a link. Image


If anyone knows of a better link, please post it. Thank you. ImageImageImageImageImageImage

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by sweetpea56 » Sun Jan 27, 2019 6:50 pm

I have just been catching up on here with regards to Lydiot's meltdown over the new ASA guidelines. We are going to be so much busier now guys as we will all have a lot of reporting to do. Surely her beige boring thing is already in breach of the new guidelines as she clearly has had previous dealings with Asos, and omitted (lied) to say so.

I would imagine that there will not be one post now that Lydia can truly say is not an AD, as everything in her kitchen, office etc. etc. has been gifted at some stage. As for Emma Hill, OMG even her hair cuts are free, jeez, did these people pay for anything. What's betting half of Emma's kitchen was gifted as well.

Let the reporting begin.

I am off to watch her latest vlog as I am in need of a good laugh.

@hunevoque Just love the Vile in Pj's - Epic

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Muff_Puff » Sun Jan 27, 2019 7:54 pm

notsosilly10 wrote:
Hunevoque wrote:
Sun Jan 27, 2019 5:18 pm
Iris1969 wrote:
Sun Jan 27, 2019 4:19 pm
Is Ali illiterate or just still drunk? :D
No his brain cells are drying up because he is not being fed :rofl: Just look at that face , he is feeling dizzy from HUNGER. He isn’t allowed to eat the decorative pasta, poor soulImage
They earn so much money but all they seem to eat is pasta, salmon that she cooks on thermomix with hummus and food their parents cook for them.

We would think that someone who wants to brag about a Aston Martin would eat good food but not the case.
I don't know why they don't try one of those healthy eating places that deliver all your food straight to your door.
I know she can't cook but it comes with a step by step guide of how to throw it all in a pan, surely even she can do that!?

Lily Pebbles does the "Hello Fresh" one.ImageImageImage

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by GeorgeePorgee » Sun Jan 27, 2019 8:40 pm

A look into the futureImageImageImage

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by kurkuma » Sun Jan 27, 2019 9:48 pm

Brunette_ wrote:
Sun Jan 27, 2019 1:50 pm
Just scrolled through the comments under her latest ig post...so many dumb people, oh my...”Lydia is a public figure but it’s her business where she gets the items from” or “TV people also wear clothes but do not have to disclose”. Seriously, is that an (ignorant) face of a new consumer? Influenzas do not post your regular candid photos of their lives, they do not share the moments, they are not your regular girls next door. They use these public SM accounts (and yes, they have private, real ones as well) to SELL. All their posts/videos/stories are preplanned, strategically developed, staged, photographed and photoshopped professionally with a sole purpose to SELL. They will not raise their finger to simply share a moment of pure joy, or a funny moment they’ve witnessed accidentally on a street. EVERY SINGLE PICTURE/STORY/VIDEO is a PRODUCT for sale. It’s not their life you follow, it’s their business you buy from. If tomorrow all the brands will stop working with them, they will all close down their public accounts as they are not interested in sharing their life with thousands of strangers for free.


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That's exactly how I see it. People need to be aware that EVERYTHING those "influencers" post is basically an ad. In my opinion, even if they are not working with a brand, it is still some kind of ad when they recommend (-> advertise) products. Most of the time they will put affiliate links to everything anyway, and earn money from them. It's their job. They make their lifelihood from selling things to people. Nothing wrong with that, everybody has to live, however they should be honest about it.
Also, I think it's ironic that those strict new rules probably would not have been necessary if all the influencers and the brands they were advertising had been honest about their relationship from the beginning. - And Lydia - among others - has often been so dishonest about gifts, vouchers and her relationship with brands. I wish those rules had already existed in 2017, so she would have had to put #gifted and #ad all over her wedding pictures.

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Iris1969 » Sun Jan 27, 2019 10:16 pm

Poor Ali, after having a ball in London (no pun intended ;-) ), he’s back in the bungalow painting pasta :?.

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Muff_Puff » Sun Jan 27, 2019 10:24 pm

Miss "I designed this all by myself"

Image



Pffff. Mine looks better! Image

Image

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by langwidere » Sun Jan 27, 2019 11:26 pm

Muff_puff wrote:Miss "I designed this all by myself"

Image



Pffff. Mine looks better! Image

Image
But where’s the Lady Dior? We know Lyds has to carry a handbag around her house because she’s such a girlboss!


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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Happywifehappylife » Sun Jan 27, 2019 11:33 pm

Wow. Just rechecked some more comments on her last insta post. The comments calling her out are still rolling in. Even her subs are tired of her whinging and like someone else said it is only other blogger leaches that are agreeing with her. She will not be able to post anything from her past that she lied about saying it was not sponsored which is everything. I have to laugh when she also has to say she used a voucher but used X amount of her own money. She thinks in her own head that if she adds that then it softens the blow and somehow hides the fact that she has a sponsored life. What a moron!

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by LicenseToLurk » Mon Jan 28, 2019 12:08 am

Bless him, he really is ‘Thicky McThick’ but then, so is his wife! I’m here sipping the tea with plenty of biscuits at the ready (which I purchased). This is going to be quite the show as I don’t think either of them knows what they are actually supposed to be doing!

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by GeorgeePorgee » Mon Jan 28, 2019 12:33 am

Iris1969 wrote:
Hunevoque wrote:
Sun Jan 27, 2019 10:59 am
Iris1969 wrote:
Sun Jan 27, 2019 10:45 am
Hunevoque wrote:
Sun Jan 27, 2019 10:23 am
It’s called being in love with your self!
Which is weird, because she also hates every part of her body and life: her boobs, her nose, her skin, her natural tan, her hair, her accent, her background, her real heritage, her husband ( ;-) ) etc. and she desperately wants to look and be a totally different person.
Maybe the mirror gives some completely different image :rofl:
Image

Or is it secretly the other way around for her? ;-)
Also this Image

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by uncreative_blob » Mon Jan 28, 2019 12:46 am

Honeybee745 wrote:
Sat Jan 19, 2019 4:54 pm
mrsscotland wrote:
Fri Jan 18, 2019 1:31 pm
uncreative_blob wrote:I've never posted anything on here, just came to lurk and be entertained by you all (thank you btw! :)) but I noticed something that really bothered me.

She bought/leased "her" (OUR!) Mercedes and kept tagging MercedesAMG on twitter and/or instagram. Her car isn't even an AMG - it's a "normal" Mercedes with the AMG-exterieur line, so the car looks like an AMG but actually the engine is a normal Mercedes engine.

Just thought I share that detail with you all because somehow it really bugged me (as does everythign else she does).
Now going back to lurking :)
I feel your pain. It annoys me when people stick M badges on normal BMWs too Image


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I work at BMW and although there are definitely some idiots out there who just stick an M badge on an old pre-owned BMW to make it look more expensive, BMW as well as Mercedes actually offer M or AMG packages when you have your new car configured, i.e. extra equipment packages with all the extras in M or AMG cars, like interior elements, sport suspension, or exterior elements. They just don't have the engine power (although you can go with a pretty high-powered engine as well).
So when I choose my company cars, I often go for the M package, because I like the extra luxury of the sporty elements, but I don't need the engine.

Anyway, I'm sure she doesn't know the difference and just wanted to show off.
yeah, that's what I meant, you just put it better than I did. She may have added the amg package for looks, but the engine is just a "normal" one. She kept tagging @MercedesAMG which is another company under the umbrella of Daimler. You explained it way better than I did though :)

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Brunette_ » Mon Jan 28, 2019 1:58 am

gossipy locks wrote:Every single movie and tv show features product placement deals, which are only revealed in the end credits with a "thanks" or "promotional consideration by" - which is exactly the language that influencers are now being told they can't use. Plus not many people read all of the end credits so that should be changed too. Will tv and movie producers have to change how they label these things?
Product placement in the movies and such does not come with a dishonest review (oh I love it! It’s my absolute fa-vou-ri-te!), and does not contain any affiliate links to allow movie producer make money off the viewers. Same with magazines. They feature to let you know what’s new, but their reviews are neutral in nature, and they do not get money when you go and buy it.
From the marketing standpoint the purpose of Product placement is to raise Brand awareness and Brand recognition. So, that next time you shop in this category you will recognise the brand and pick their product and not someone else’s. Which means that technically other media do not directly sell anything to their viewers/readers, and do not profit from them.



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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by eggybeggy » Mon Jan 28, 2019 2:46 am

Brunette_ wrote:
Mon Jan 28, 2019 1:58 am
gossipy locks wrote:Every single movie and tv show features product placement deals, which are only revealed in the end credits with a "thanks" or "promotional consideration by" - which is exactly the language that influencers are now being told they can't use. Plus not many people read all of the end credits so that should be changed too. Will tv and movie producers have to change how they label these things?
Product placement in the movies and such does not come with a dishonest review (oh I love it! It’s my absolute fa-vou-ri-te!), and does not contain any affiliate links to allow movie producer make money off the viewers. Same with magazines. They feature to let you know what’s new, but their reviews are neutral in nature, and they do not get money when you go and buy it.
From the marketing standpoint the purpose of Product placement is to raise Brand awareness and Brand recognition. So, that next time you shop in this category you will recognise the brand and pick their product and not someone else’s. Which means that technically other media do not directly sell anything to their viewers/readers, and do not profit from them.



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Totally agree.

When you go to buy a car, you know the sales person is there to sell you it. The same as if you go to any shop, you know they are there to help (i.e. sell) you something. Adverts in magazines or on TV are paid for by the company and then they make no further money from the actual advert. These influencers used to tell us about products they had found on their own and enjoyed. Now they are sent items and are incentivised to show them. Thats a massive difference. We need to know that they might not be being genuine. An advert in a magazine isn't telling me its amazing and their new fave product. Adverts also have to follow guidelines and can't make claims that aren't true or knock competition etc Its about time that this industry became more regulated.

I do not understand why lidl is so angry about it. She is one of the people that has always shouted the loudest about how compliant she is, so this should really be no problem for her.

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by BloodyBasketCase » Mon Jan 28, 2019 3:04 am

Image

Quick philosophical question: If you exercise and don't post a smug camel toed selfie on your stories, does it even count?

(Lidl, please collect bonus points for including any of the following in your post - the fact you are luxe enough for a PT/ have a home gym / reference the early hour or that your husband is still in bed)

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by livingmybestlife » Mon Jan 28, 2019 3:34 am

I wouldn't be smug about that selfie, she looks malnourished!

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by Hunevoque » Mon Jan 28, 2019 3:38 am

livingmybestlife wrote:
Mon Jan 28, 2019 3:34 am
I wouldn't be smug about that selfie, she looks malnourished!
I would say the wrong proportions!

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by GeorgeePorgee » Mon Jan 28, 2019 3:58 am

PT-gifted!

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Re: Mouse-Killin'andMorgue-Chillin':AtHomewithLydiaFillen#33

Post by LicenseToLurk » Mon Jan 28, 2019 4:03 am

Some great points made above, fair play ladies. This really is a forum with great content & intelligence (also lashings of devilish wit). This whole episode has been born from a previously unmonitored industry that’s blown up to epic proportions and the panic from certain ‘creators’ - that makes me cringe btw - is purely down to panic, as their ‘champagne taste, cider pockets’ lifestyle risks being exposed. About bloody time!
Last edited by LicenseToLurk on Mon Jan 28, 2019 4:08 am, edited 1 time in total.

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