B[inthe]itch wrote:
Do companies use these Youtubers to advertise their product because they lack work ethics and they are cheaper than using professional advertising companies?
I just don't get why anyone would approach someone like her.
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@B, yes! Oh my gosh, that’s it! I think you’ve figured it out!!
I can’t remember the last time I actually sat through a traditional commercial. I don’t sit and watch tv in the traditional sense. Also, the price of PR packages for social media influencers would be hundreds of thousands of dollars less than paying an advertising firm to create a campaign and then pay the time slots for television commercials, plus ads on social media, etc.
For example, I pay Sephora $40 for my Urban Decay Naked Skin Foundation, but it does not cost Urban Decay anywhere close to $40 to make the foundation. These companies are getting MAJOR EXPOSURE for only the ACTUAL cost of their product + the cost of cute cardboard packaging + the cost of shipping, and they are banking on the original sin of jealousy (well, coveting is a sin, not jealousy, but this is not Bible 101; this is GG! Gossip is also sinful, but I digress).
Now a cosmetics company has “true Influencers” praising their products, wannabe-influencers begging for their PR, and all of us beauty lovers comparing the reviews and likely buying the products to try out...wow. That’s how Tarte and Benefit and all the others can afford these lavish Influencer Vacations; it costs the companies mere pocket change, so to speak.
The perceived quality/lack of quality of the influencer...Alex, for example...does not matter in the slightest!! I love my foundation, regardless of who gets to wear it for free, or who wears it in the wrong shade
I will keep buying my Tarte Shape Tape for my inner undereye (and then I sheer it out with the UD Naked Skin concealer from there to the end of my eye, as I am in my late 30s) REGARDLESS of the fact that Shameless uses her Tarte Shape Tape like a football player uses eye-Black! If I had not seen actual Beauty Gurus using Shape Tape a year ago or whenever it came out, I would never have tried it...
Well, now that I’ve finally wrapped my brain around this, I feel I can take on the world!! Yes!! I can take my daughter to the Pediatrician alone today! Woohoo!!!!
Again, thank you, B[inthe]itch , for making my day a better one! My word, I’ve used my brain! Between you, Pancakes, Glitterbug, and the rest of you fabulous girls/guys, I never go a day without laughing at this crazy world!!! XoXo