Couple observations from the past week:
I have some opinions on the ABH videos. First, the Riviera review. I have to give her props for getting a review out in a timely manner. She normally posts a review 1-3 months after a product has been launched. So, good for her. She used the lightest colors from the palette (minus brown)....as usual. She used a TINY line of purple, but avoided all the shimmer shades on top and the bright pink on bottom. Someone who buys this palette wants to know about the BRIGHT shades, not the light peach shades and matte brown. She always says 'I like bold colors; I like foil/shimmer shades', yet fails to demo those in these review videos. I know; I know...I've said this multiple times in this forum, but I keep coming back to it. I have a theory; my theory is she is terrified to use those shades because she knows she sucks at eyeshadow. However, she could always take a class or watch tutorials. I'm not saying every single beauty creator online should be a MUA. But people come to your channel looking for tips and tricks on makeup, not how to blend peach and brown shades over your lid. It's very clear that makeup is NOT her passion. Her passion is Youtube; that is fine. But her niche is all wrong for her. I feel like, as others have pointed out in the past, she needed the quickest way to youtube fame and chose beauty videos. It is evident because in her old channel (JenLuv37) she never wore makeup. She never wears makeup in her weekly chats, not even in the 5pm chat. When she does a GRWM in any video/chat/stream/whatever, she will comment on how she has no plans so she can use crazy colors. Ok, Jen, a blue eyeshadow is not wild. She wears makeup two days a week to film, that's it. I cannot be 100% sure on this; I am going based on her videos, social media, etc.
I am wondering her motives for the ABH PR video. I've never known a lot of people who were dying to know why people liked ABH PR. And I think it's common sense that people want PR for free stuff. This video was a great place holder video for Friday so she wouldn't have to you, you know, actually make a video applying makeup. She tweeted today something along the lines of congratulating everyone who made the ABH PR list. She is clearly jealous.
I think Jen is a good mom and wife. I think she does enjoy making videos. But do I think she genuinely LOVES makeup on the same level as Emily Noel or Tati? No. I don't think this is her passion and I do not think she enjoys the makeup. I think now that she's gone over 200,000 she realizes she's stuck doing beauty videos, even though maybe she wants to do something else. Has anybody else observed this? Sometimes it seems like her mind is elsewhere in these videos.